Why does the FED aim for 2% Inflation over the longer run?

12/24/2024

Even though the recent annual inflation rate has moderated to 2.7%, you might still wonder: why does the Federal Reserve tolerate rising prices instead of pushing for them to fall? The answer lies in the Fed’s 2% inflation target—a deliberate choice meant to keep the economy stable and thriving. While price increases might feel like the Grinch stealing from your wallet, they’re actually part of a carefully crafted strategy to avoid something far worse: deflation.

In decades past, near-zero inflation was the goal, with economists like Paul Volcker and Alan Greenspan aiming to stabilize prices without disrupting business decisions. But the economic frostbite of Japan’s deflationary “lost decades” and the 2008 financial crisis changed the playbook. Leaders like Janet Yellen emphasized the dangers of deflation—a phenomenon where falling prices create a downward spiral. As prices drop, consumers and businesses tend to delay spending and investment, expecting even lower prices in the future. This reduced demand forces businesses to cut production, lay off workers, and lower wages, further weakening the economy.

A steady 2% inflation, on the other hand, provides the economy with much-needed flexibility. It encourages spending and investment today, rather than postponing it. It also allows the Federal Reserve to maintain higher interest rates during stable times, preserving room to lower them in emergencies—such as during the COVID-19 pandemic—to stimulate growth and protect jobs. Without this cushion, the Fed would have fewer tools to respond effectively to economic crises, leaving the economy more vulnerable to prolonged downturns.

So, as you notice holiday prices a bit higher again this year, remember that moderate inflation is the literal price we pay to keep the economy humming, jobs growing, and business opportunities abundant. It’s not the Grinch—it’s more like Santa’s helper, quietly ensuring the sleigh keeps moving forward.

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